Improving your CTR in Google Ads is one of the most important metrics that increases the overall performance of your Google Ads campaign.

�� STOP wasting money with Google Ads & learn how to optimise your Google Ads campaign CORRECTLY with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist

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Get more support from Aaron ��

�� Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): https://www.definedigitalacademy.com/courses

�� Join 150+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community

�� Want Aaron to run your Google Ads campaign? Apply Now: https://www.definedigitalacademy.com/google-ads-management

Google has announced that the “average position” metric will no longer be supported starting in September 2019.

Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt before making this announcement.

With the near continuous change that is part of Google Ads, any update could set off a firestorm in the advertising community.

The retirement of one of the oldest metrics certainly seems like it could have been received poorly.

But as it turns out, most advertisers are OK with the announced change, especially in light of some of the new position metrics Google has introduced to replace average position.

Here’s how the new “top” and “absolute top” metrics can do a better job than average position ever could when guiding advertisers to optimizing their PPC accounts.

If you have any questions leave them in the comments below and don’t forget to subscribe for more PPC tips.

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Esteban Martinez
Addicted 2 PPC Online Marketing Agency
The Forum
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Burgess Hill
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Optimising your Google Search Campaigns in 2023 is more than just checking your keywords and ad copy. For success with Google Ads you need to ALSO be optimising your Audiences, Demographics, Devices & locations.

In this video I show you how to review & optimise your Google Ads search campaigns so that you can see more sales & conversions for your business.

�� Learn how to optimise your Google Ads campaign CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist

#googleads #googlesearch #googleadstutorial

Get more support from Aaron ��

�� Discover the RIGHT way to set up & optimise your Google Ads campaigns with my easy to follow courses (over 1,500 happy students): https://www.definedigitalacademy.com/courses

�� Join 150+ like-minded individuals and get personalised support in my exclusive 10x Google Ads Community: https://www.definedigitalacademy.com/10x-google-ads-community

�� Want Aaron to run your Google Ads campaign? Apply Now: https://www.definedigitalacademy.com/google-ads-management

What does the Google Ads Optimisation Score even mean & do you need to take notice of the Google Ads recommendations?

In this video we discuss what the Google Ads Optimisation score is and whether you need to pay attention to your Google Ads recommendations.

�� Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. https://www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist

�� Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist

#googleadstutorial #googleadsoptimisation #googleads